As Vice President, Marketing, Jen is responsible for leading the strategic planning and execution of all organizational marketing and brand initiatives including multiplatform engagement, creative campaigns and content, and brand management and stewardship. She works with a collaborative team and the Meals on Wheels network to build marketing and brand development strategies that help the organization realize its vision to End the Wait™ so that all seniors who need Meals on Wheels get it.
Prior to joining Meals on Wheels America in October 2024, Jen worked as Senior Director, Strategic Marketing at March of Dimes, the leading maternal and infant health nonprofit. The Strategic Marketing team served as thought partners to Market, Mission, Office of Government Affairs, Research, and Revenue executive leaders and teams to translate strategic vision into concrete execution across the entire Marketing and Communications team and agency partners. Jen’s team created integrated marketing and branding strategies for the organization’s highest profile campaigns to drive awareness and action around the maternal and infant health crisis including March for Babies, the release of the Annual Report Card on the state of maternal and infant health, and launched the Low Dose, Big Benefits™ public awareness campaign to drive greater awareness of low dose aspirin as a means to mitigate the risk of preeclampsia in pregnant people.
Before March of Dimes, Jen built and led high performing and collaborative multiplatform marketing teams at NBC Sports Washington, PBS and BBC AMERICA. In these roles, Jen, a three-time Daytime Emmy® Award recipient, drove awareness and consumption of industry-leading content events such as Downton Abbey on MASTERPIECE, Ken Burns films Country Music and The Vietnam War, the original UK series The Office as well as NBA, NHL and NFL live games.
Jen started her career at Andersen Consulting (now Accenture) and graduated cum laude with high honors with a BA in Government and Spanish from the College of William and Mary. She lives in Arlington, VA with her husband and teenage sons.