March 14, 2019 , Camden, N.J. - Subaru of America, Inc. today announced its donation of nearly $24 million to national and local charities as part of the 2018 Subaru Share the Love Event, bringing the total donated throughout the life of the program to $145.7 million. Held from mid-November to the end of the calendar year since 2008, the
Subaru Share the Love Event donates $250 to the purchaser’s choice of charities for every new Subaru vehicle sold or leased at 631 participating Subaru retailers nationwide.
For the third consecutive year, Subaru did not place a cap on total contributions to its Share the Love Event national charity partners; the American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America and the National Park Foundation. In addition, Subaru retailers selected either one or two hometown charities from their local community to support, adding more than 682 local causes to the 2018 Subaru Share the Love Event. Select retailers participated in an additional hometown charity donation by offering their own ‘per vehicle sold’ contribution which generated more than $3.5 million nationwide. When paired with the nearly $24 million contribution from Subaru of America, donations climbed to $27.5 million in 2018. As a result of Subaru customers’ selection, national charity partners received $10.1 million, while hometown charities received $17.4 million. “For the eleventh year in a row, Subaru has continued its commitment to supporting the causes our customers care so deeply about through the Subaru Share the Love Event,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “Each charity involved positively impacts our communities nationwide, making us incredibly proud to have donated nearly $24 million to a host of national and local charities this year.”
New this year, the automaker hosted a special
kickoff event on November 15, 2018, to celebrate the return of the Subaru Share the Love Event at its U.S. headquarters in Camden, NJ. In partnership with the
Food Bank of South Jersey, Subaru employees donated and packed a record-breaking 6,600 ‘KidzPacks’ to supply the food bank’s weekend meal program for an entire school year. Each pack contained items that can produce up to four nutritionally-balanced meals to sustain local children over the weekend, so they won’t have to worry about where they will get their next meal. In addition to the Subaru HQ event, employees at all regional Subaru of America locations partnered with their local food banks and pantries to help feed those in need as well. Through these corresponding events and donations, Subaru of America aims to improve local communities by supporting the environment, healthcare, community needs, education and animal welfare across the country.
Meals on Wheels America®
Meals on Wheels America provides leadership to local, community-based programs dedicated to fighting hunger and isolation among our nation’s homebound seniors.
Through Meals on Wheels America, the Subaru Share the Love event has helped deliver nearly two million meals to America’s seniors.
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of
Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and
Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the
Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $120 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.