Awards recognize brands that achieve cultural significance and deep customer connections
Arlington, VA., December 10, 2024 – Meals on Wheels America is proud to announce the inclusion of Meals on Wheels in Fast Company’s fourth annual Brands That Matter list. The list honors brands and individuals that do
not merely create customers but resonate with individuals and communities in a profound way. Through captivating branding and marketing efforts, these companies and nonprofits have established relevance and impact on culture. The full list can
be found on fastcompany.com and in the upcoming Winter print edition on newsstands beginning December 17, 2024.
This year’s list includes large international organizations, small-but-mighty companies, and nonprofits, and highlights 119 brands and 10 Chief Marketing Officers of the Year that inspire genuine engagement and loyalty from their consumers—and
influence new adopters to buy in. Every brand included has found an ability to forge an emotional connection with customers, whether leading on the environment or pop culture, engaging B2B customers, or responding meaningfully to current events.
"We're so proud to award such a wide variety of honorees this year and shine a spotlight on leading marketing executives," said Brendan Vaughan, Fast Company editor-in-chief. "The thread that binds brands like Arc'teryx, Tony's Chocolonely, and the
NFL together is their commitment and creativity in how they build connections with audiences through cultural relevance."
Fast Company’s Brands that Matter awards are open to companies of any size, from multinational corporations to small businesses. Applications are judged on their emotional resonance, cultural significance, timeliness, clarity, and originality.
“With senior hunger at an all-time high, the vital, often lifesaving services that Meals on Wheels provides in communities across the country are more important than ever,” said Ellie Hollander, President and CEO of Meals on Wheels America.
“We are grateful to Fast Company for recognizing the critical, grassroots work that Meals on Wheels does to deliver hope, build connection and enable independence, one senior at a time.”
While it’s a household name, no one owns the phrase, which, naturally, creates some branding challenges. As the national leadership organization supporting the network of more than 5,000 community-based programs, one of Meals on Wheels America’s
key roles is to steward the iconic and highly trusted brand that has been around for more than 50 years.
About Meals on Wheels America
Meals on Wheels America is the leadership organization supporting the more than 5,000 community-based programs across the country that are dedicated to addressing senior hunger and isolation.
Powered by a trusted volunteer workforce, this network delivers a comprehensive solution that begins with a meal and is proven to enable independence and well-being through the additional benefits of tailored nutrition, social connection, safety
and much more. By providing funding, programming, education, research and advocacy, Meals on Wheels America empowers its local member programs to strengthen their communities, one senior at a time. For more information, or to find a Meals on Wheels
provider near you, visit www.mealsonwheelsamerica.org.
About Fast Company
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Brendan Vaughan. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication, Inc., and can be found online at fastcompany.com.