Bolla is proud to support Meals on Wheels America, uniting over a shared commitment of bringing people together around the table
NEW YORK, April 10, 2025 /Yahoo/ -- Bolla, the iconic Italian winery with a legacy spanning over a century, is proud to announce its first-ever partnership with Meals on Wheels America, uniting over a shared goal: bringing people together around the dinner table. Rooted
in the belief that meals foster connection, Bolla and Meals on Wheels
America are joining forces to support homebound seniors who face hunger
and isolation.
As part of this initiative, Bolla will donate a total of $25,000 between April and June 2025 to Meals on Wheels America's End the Wait™ campaign, helping to ensure that every senior who needs Meals on Wheels gets it.
"We
are incredibly grateful for this collaboration with Bolla to increase
awareness of senior hunger and isolation, a declared epidemic," said Len Walder,
Senior Director, Corporate Partnerships at Meals on Wheels America.
"Thanks to Bolla's generous financial donation, we continue to work
towards an America where no senior is left waiting. Today, 1 in 3 Meals
on Wheels programs have a waitlist for critical services, and the
average wait time is 4 months. Our seniors can't wait any longer."
In addition to the financial contribution, Bolla will donate wine to support Meals on Wheels America events reinforcing
Bolla's commitment to the partnership and their vision of strengthening
communities through the power of shared meals.
"At Bolla, we believe that sharing a meal—and a great bottle of wine—creates meaningful connections," stated Mina Belhaj Rouas, VP of Marketing and Trade Development at Frederick Wildman.
"We are honored to support Meals on Wheels America in their efforts to
End the Wait and ensure older adults struggling with hunger and
isolation receive not just nourishment, but also companionship and other
vital services. This partnership reflects our deep commitment to
bringing people together and making a positive impact in the community."
Bolla's
commitment to this partnership will be supported through a national
promotional campaign, including in-store point-of-sale materials such as
neckers and case cards, as well as PR and social media activations.
Through this meaningful collaboration, Bolla and Meals on Wheels America are bringing purpose to the table—one meal, one bottle, and one shared moment at a time.
By supporting this initiative, consumers can play a role in making a
difference in the lives of seniors in need, reinforcing the belief that
great meals—and great wines—are best enjoyed together.
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ABOUT MEALS ON WHEELS AMERICA
Meals
on Wheels America is the leadership organization supporting the more
than 5,000 community-based programs across the country that are
dedicated to addressing senior hunger and isolation. Powered by a
trusted volunteer workforce, this network delivers a comprehensive
solution that begins with a meal and is proven to enable independence
and well-being through the additional benefits of tailored nutrition,
social connection, safety and much more. By providing funding,
programming, education, research and advocacy, Meals on Wheels America
empowers its local member programs to strengthen their communities, one
senior at a time. For more information or to get involved in advocacy
efforts, visit www.mealsonwheelsamerica.org.
ABOUT BOLLA
Founded by Alberto Bolla in 1883, Cantina Bolla began as a passion fostered inside his family's tavern, "Al Gambero," in the wine region of Soave, Veneto. Under Giorgio Bolla's
leadership in 1931, the winery expanded its operations to Pedemonte,
focusing on renowned red wines like Recioto and Valpolicella. Over the
years, Bolla has gained global recognition, becoming synonymous with
Italian taste. Gruppo Italiano Vini acquired Bolla in 2006, aiming to
uphold its core values of quality, passion, and respect for the terroir.
For more information visit: https://www.gruppoitalianovini.it/en/brand/bolla
Media Contact:
Shelby Sonkin
ssonkin@colangelopr.com